The Beer Hunt is On! (Be the Envy of Deer Camp)

The hunt is on! Don’t forget to stop by and pick up some blaze orange or camouflage beer before heading off to huntin’ camp.  

Most of the Keystone Light cans are camouflage -- and not just any camouflage, but Realtree camouflage. (I suppose elk and deer can’t see them in your hand?) But if you find one of the rare trophy orange keystone Light cans, and snap and send a trophy photo shot to Keystone, you can win prizes such as an ATV.

Busch took a different approach. Most of their cans are orange (which will be easier to find if hunters leave a trail of them behind their ATVs). The Busch cans feature silhouettes of deer, elk and ducks over a “blaze orange” background. But if you hunt down one of the rare Busch special-edition “trophy cans,” and capture and send in a “creative” trophy photo to enter the “Hunt Down a Trophy Can Contest,” you will be eligible to win “hunting-equipment prizes” along with a shot at winning an “incredible” hunting trip that will be “the envy of everyone else at deer camp,” according to Edison Yu, vice president of value brands at Anheuser-Busch.

The envy-inducing trip is an all-expense-paid hunting trip at Deer Creek Lodge in Sebree, Kentucky, which has its own private deer sanctuary.  While staying in their deluxe lodge you can enjoy “sumptuous gourmet dining,” “personal guides,” “multiple tree stands per hunter” and “Hors d’ouevres and open bar” while pretending to hunt. “Guests in recent years have taken many whitetails scoring over 170,” according to the Deer Creek Lodge website. (There’s no mention of where they took them too.)

Keystone seems more realistic about who they are selling to. An article for the Brand Activation Association puts it this way: “The Keystone Light ‘Can Hunt’ program targets ‘hunters’ who really aren't that interested in hunting. We give these ‘hunters’ a fun, resourceful and social way to enjoy the hunting experience without them having to actually shoot anything.”