There's a guy in line waiting to pay for a package of Duke's Original Angus Beef Jerky. He looks behind him at another guy in line who is waiting to buy Slim Jim Bacon Jerky, Hickory Smoked.
First Guy: "Dude, you don't want to eat that crap, it's pretty bad for you."
Second Guy: "But I like it . . . What do you have? Is it any better?"
First Guy: "Way better, dude. Way healthier. Check it out."
He shows the guy the Duke's nutrition label: A one-ounce serving has 50 calories, five calories from fat, 0.5 grams of saturated fat and 210 mg of sodium. They compare to Slim Jim (same serving size): 120 calories, 70 from fat, 8 grams of saturated fat and 550 mg of sodium.
First Guy: "Not only that, it's all natural (which is true; it says so on the package) with no artificial ingredients."
So they compare ingredients. Duke's: Soy sauce, 2-percent or less cane syrup, apple juice concentrate and natural flavor. Slim Jim: Sodium phosphate, sodium erythorbate and sodium nitrate.
The package of Duke's says, "For the Love of Jerky." Slim Jim says, "Made from the STUFF guys need." The first guy clearly doesn't need sodium phosphate, sodium erythorbate and sodium nitrate. He's a healthy guy. He prefers a more natural brand, for the love of jerky. Plus, as the first guy points out to the second, "Duke's is made in Boulder, Colorado, dude." Which is apparently way more "cool" than Omaha Nebraska, where Slim Jim is made ("Redneck Country!," the package says).
Clearly Duke's is the healthier choice (unless you're a cow), and it's $2.00 cheaper.
The first guy is persuasive; the second guy goes back to the jerky aisle and switches Slim Jim for Duke's.
The first guy finally gets to the register and puts his Duke's on the counter.
Me: "Will that be everything for you?"
First Guy: "No, a pack of Marlboro Reds, please."
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